Web & Ecommerce
Sites Built Around Real Use
Both of these projects were built with clear constraints in mind like veterinary workflow, internal content ownership and how much information a busy practitioner can process in one visit. One is focused on education and product understanding, the other on making a large catalog feel usable.
Inovadent.com
Information-driven brand site for MAI’s small animal dental line, built to explain cart systems,
handpieces and accessories with clear pricing and specs while routing customers to sales channels
rather than direct checkout.
MAIAnimalHealth.com
Full ecommerce build for roughly 3,000 veterinary products. I defined the visual framework,
navigation patterns and product card structure, then partnered with a developer to implement
templates while our two person team handled imagery and spreadsheet-driven product imports.
Approach
Balancing Content, Structure & Scale
For web projects like these I start with information architecture, then design flexible page patterns that can handle everything from high level brand messaging to long product spec tables. That becomes the framework developers and internal teams can extend without breaking the visual system.