Screen-first Work
Pieces Built for Movement & Light
These projects were designed for screens rather than paper, which means tight hierarchy, bold movement and clear messaging that can be understood in seconds whether someone is walking past a freezer door or ordering at a crowded bar.
Gaming Portfolio Reel
High-impact gaming reel designed to demonstrate timing, pacing and editorial judgment, built around music-driven structure and purposeful cuts that keep viewers engaged from first frame to final beat.
MAI E-Series Intro
Standardized motion intro that gives every MAI Animal Health video a consistent
branded open before the main content.
Dental Cart Hero
High-impact hero video directed to deliver a strong first impression for the Inovadent
dental cart on the website home page.
Roma Freezer Ad
Vertical video ad created for a freezer-side display that promotes Roma frozen pizza
right where shoppers make the choice.
Brew Pub Menuboard
Banner video designed for a digital menuboard at a hockey arena, built to loop cleanly
within a shared screen layout.
Spirits on Bourbon Fight Night
Static digital signage for a boxing match promotion, designed to pop on bar screens and
stay readable in a crowded room.
Tuesday Vodka Special
Screen-ready promo for a weekly drink special that balances bold pricing with clear brand
presence for the bar.
Approach
Designing for Time, Light & Distance
For screen work I start with where the viewer is and how long they have. That drives type size, motion speed and how much information each frame can carry. The goal is always a clear message that still feels on brand, even when someone only sees a few seconds in passing.